A classically trained chef by the U.S. Army, Bill is a licensed meat cutter, sous chef, saucier, banquet chef, executive chef, and is the sole proprietor of Giulianova in downtown Westminster. On top of that, he is proficient on the 12-string guitar. While he swears all of the aforementioned facts are true, Billy also has a B.S. in B.S.
Bill has been a member of the Knights of Columbus since 1975, and is a religious education teacher at St. John's Catholic Church in Westminster. He is a follower of Saint Francis and spent a short time as a Franciscan seminary student. His other religions include Baltimore Orioles Baseball, the Beatles, and an unhealthy obsession with the Three Stooges.
Happily married for 35 years to his wife Jane, Bill is the father of a pair of daughters Clare and Beth. You can hear his voice through the laughter on his commercials on WTTR AM 1470. Listen in to Billy's on air live radio show every Wednesday morning at 8:30 am for The Beatles Breakfast Bite. He also sponsors the Giulinova Green and Gold Tailgate show, the official pregame show of McDaniel College football, and he has happily fed more than his fair share of Bair Stadium tailgaters.
"Besides having the best hoagies in the entire area and beyond, Bill Schroeder is the nicest, most personable business person that I have ever had the opportunity to deal with." - Marilyn Magin | Westminster, MD
"I'm telling you, if you eat one of Bill's Italian Cold Cut Hoagie's with everything, you'll be spoiled for the rest of your life. Recently I was on a trip and had a taste for an Italian Cold Cut Hoagie and got one from a pizza place with an Italian name. All I could think of was how much better they are at Giulianova Groceria. Maybe I sh
"I'm telling you, if you eat one of Bill's Italian Cold Cut Hoagie's with everything, you'll be spoiled for the rest of your life. Recently I was on a trip and had a taste for an Italian Cold Cut Hoagie and got one from a pizza place with an Italian name. All I could think of was how much better they are at Giulianova Groceria. Maybe I should pack a couple in my suitcase next time I travel! " - John Pepsin | Hanover, Pennsylvania
"Great for all occasions- I depend on Bill to prepare large servings of excellent food for large groups (30 to 80) people for my home. Some he does all the work such as Antipasto trays and some such as rolled tenderloin, he does the prep and I cook at home. If you have not been to his classes or special events, you are missing some great evenings!" - Lois R. | Woodbine, Maryland
Opened in 1986 by Tony D'Eugenio, Giulianova has been a cornerstone of downtown Westminster's Main Street community for two decades, serving the town's Italian grocery needs.
Bill Schroeder bought the store from Tony in the summer of 2003. While the line of ethnic foods has greatly expanded, Bill has never deviated from the principle of selecting the finest quality Italian goods for Giulianova's customers. The hoagies are the same as the day the doors opened in 1986, that is to say, they are still the best in town. The lasagnas, sauces, and other products produced in the store are derived from the tradition passed down by Mama D'Eugenio. After handing them down to her son Tony, she was more than happy to share them with Bill.
Don't bother driving to Philadelphia, New York, or even Baltimore. Giulianova has been, and will be your source for the finest Italian goods, right in your backyard!